Your Art Business, Supercharged
No more guessing, spinning your wheels, or watching other artists succeed while yours stalls. Let's figure out what's missing — and fix it.
You make beautiful work.
But making art and selling art are two completely different skills — and nobody teaches artists the second one.
After decades as a working artist, I've sold paintings at festivals across the US, built an online shop, and grown a devoted following of "Flockies" who love my work. I learned — often the hard way — what actually moves art off the wall and into someone's home.
Now I'm putting that experience to work for you. Using a combination of real-world knowledge and AI-assisted research tools, I deliver a personalized Artist Business Audit — a written report that tells you exactly where you stand, what's holding you back, and what to do about it. In plain language. No fluff.
How It Works
No awkward calls, no scheduling headaches — the whole process happens at your own pace.
Step 1
Tell Me About Your Art & Business
Fill out a detailed intake questionnaire covering your art, your current situation, your goals, and who you think your buyer is. The more you share, the more specific and useful your audit will be. Most people take about 20-30 minutes — grab a cup of tea and settle in.
Step 2
I Do the Deep DiveOnce your intake form arrives, I get to work — reviewing your answers, researching your market, analyzing your online presence, and building your personalized report. Every one of the 7 areas gets a score and specific recommendations tailored to your situation. Turnaround is 3-5 business days.
Step 3
Your Audit Lands in Your InboxA polished, detailed PDF report delivered straight to your email — something you can read, reread, share with a trusted friend, and refer back to as you start making changes. No fluff, no generic advice. Just a clear path forward, written specifically for you and your art.
What’s In Your Audit?
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Art Identity & Positioning
Not everyone is your collector — and that's actually great news. We'll figure out exactly who IS most likely to fall head over hooves for your work, where they're hanging out, and how to get your art in front of them without shouting into the void.
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Your Ideal Buyer
Not everyone is your collector — and that's actually great news. We'll figure out exactly who IS most likely to fall head over hooves for your work, where they're hanging out, and how to get your art in front of them without shouting into the void.
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Pricing
Too low and you look like a garage sale. Too high and tumbleweeds. We'll take a hard look at whether your pricing is working for you or quietly sabotaging you — and benchmark it against where your work actually belongs in the market.
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Website & Online Presence
Your website is your gallery — open 24/7 to anyone on the planet. Is it rolling out the red carpet, or accidentally herding visitors back out the door? We'll look at first impressions, clarity, and whether it's making it easy — or mysteriously difficult — to actually buy your work.
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Social Media Strategy
Posting into the void and hearing nothing but crickets (or baaas)? We'll figure out which platforms actually make sense for your art and your buyer, what to post, and how often — so your social media starts working like a sheepdog instead of a lost lamb.
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Sales Channels
Are you grazing in the right pastures? We'll look at where you're currently selling, whether those are the right places for your particular art and buyer, and what opportunities might be sitting right under your nose — untapped and waiting.
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Your 90-Day Action Plan
All the insights in the world mean nothing without a clear next step. Your audit wraps up with a prioritized, plain-language roadmap: what to do first, what to do next, and what to stop worrying about altogether. No fluff. Just a clear path forward — with sensible shoes.
Ready For Your Art To Take Off?
Choose the audit that's right for where you are. Both include your full personalized report and 90-day action plan — delivered within 3-5 business days.
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A comprehensive personalized written report covering all 6 areas of your art business plus a prioritized 90-day action plan. Perfect if you want clarity on exactly where to focus first.
[GET MY STARTER AUDIT →] -
Everything in the Starter Audit plus priority recommendations and 30 days of follow-up Q&A by email. Perfect if you want a guide alongside you as you implement.
[GET MY DEEP DIVE AUDIT →]
A Note From Conni
I didn't stumble into the art business — I built my way into it, one slightly wonky sheep at a time.
I started with a graphic design degree and my own design company, which taught me early that creativity and commerce aren't enemies — they just need a proper introduction. When I fell in love with painting, I taught myself from scratch, starting with small watercolors and somehow ending up as one of eBay's top-selling artists in the '90s.
From that experience, I conceived and helped launch an online art auction platform for artists — designed from the ground up for artists to connect directly with collectors around the world— back when selling art online was still the Wild West.
Then came the sheep. What started as one rather poodle-looking woolly experiment grew into Sheep Incognito — a full flock of whimsical characters with their own devoted following of "Flockies" across the US and beyond. I've sold work at festivals, in galleries, online, and everywhere in between — building a flock of collectors and followers around the world.
I've had spectacular wins and equally spectacular faceplants — and I learned something useful from every single one.
The difference between artists who sell and artists who don't isn't talent.
It's strategy, clarity, and knowing where to focus your energy.
That's exactly what I'm here to help you figure out.
- Conni Togel, Artist, Designer & Founder, Sheep Incognito